To prepare for our annual Readers’ Choice Beauty Awards, we tirelessly tested the hundreds of products that launched between summer 2017 and summer 2018. (Hey, not all heroes wear capes.) Our goal? To narrow the list down to the best of the best and determine the nominees for which you, dear reader, could cast your vote. And that you did.
More than 5,000 (!) of you participated in our online survey, and every vote made a difference — particularly in close categories like Liquid Lip Color, Foundation, and Cleanser. You impressed us with your knowledge of niche brands — we thought the wrinkle-reducing magic of Augustinus Bader The Cream was still our little secret — and discerning eye for truly unique products, like Tatcha The Silk Canvas primer. That said, as we predicted, there were some landslide wins (like Neutrogena’s actually-pleasant-to-apply Hydro Boost sunscreen).
Of course, we editors couldn’t resist including some of our personal favorites, too. (Mark our words: L'Oréal Paris Voluminous Lash Paradise Mascara is going to rise to cult status.) They’re labeled Editors’ Picks, and boy, are we glad they came into our lives this past year.
So whether you’re wondering if your favorite highlighter took home the top prize (you’re in luck, Charlotte Tilbury fans) or just in need of a new shampoo, take a moment to sift through our winners — we promise your beauty routine will be all the better for it.