By Ruthie Friedlander
Jul 02, 2018 @ 2:15 pm
VIRGILE GUINARD & ANDREW SWARTZ

In case you thought the fashion set couldn’t get chicer (Um, hello? Everyone's in Paris for couture!), a bunch of our favorite style icons headed to Saint-Tropez (drool) over the weekend with Zimmermann, in celebration of the opening of a new store.

We here at InStyle have a special affinity for Zimmermann. Walk the halls of our offices and you’ll rarely pass a row of desks without a bohemian, floral frock. Plus, we have our resident Australian, Editor-in-Chief Laura Brown. Floral + Aussie chicness? That's pretty much the Zimmermann equation.

VIRGILE GUINARD & ANDREW SWARTZ

“It’s like a dream to open a store in Saint-Tropez, and we wanted to mark the occasion by inviting friends and family to celebrate with us over a sun-kissed weekend on the Cote d’Azur” said Nicky Zimmermann, Creative Director of the brand. “As [we] expand, we are so grateful for the people who have been with us on our journey.”

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Those people included superstars like Emma Roberts, Olivia Munn, Athena Calderone, Georgia Fowler, and Caroline Daur, to name a few.

VIRGILE GUINARD & ANDREW SWARTZ

“I’ve been wearing Zimmermann for a long time, and had never been to Saint-Tropez,” Munn tells InStyle exclusively. “This weekend was a great excuse to explore a new city and to finally be able to meet [the designers]. The beachside dinner was the perfect compliment to the brand—casual and fun, with an incredible attention to detail.”

A beachside candlelit dinner at La Plage des Salins on Friday night, followed by lunch and an all-day pool party were just two of the perfectly curated activities. Dreamed up by Athena Calderone (of EyeSwoon fame), the weekend was 100 percent a brand immersion. “[It] was the epitome of the brand,” Georgia Fowler says. “Effortlessly chic, beautiful, and fun. All the details were impeccable.”

VIRGILE GUINARD & ANDREW SWARTZ

But above all the décor and beautiful weather, what stuck out most (of course) were the clothes. “I was struck, when I saw so many women wearing Zimmermann, how great EVERYONE looks in it,” InStyle’s Editor-in-Chief Laura Brown says. “They make beautiful, joyful clothes, and it’s brilliant to see them take over the world.”

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