By Ruthie Friedlander
Updated Jul 02, 2018 @ 2:15 pm

In case you thought the fashion set couldn’t get chicer (Um, hello? Everyone's in Paris for couture!), a bunch of our favorite style icons headed to Saint-Tropez (drool) over the weekend with Zimmermann, in celebration of the opening of a new store.

We here at InStyle have a special affinity for Zimmermann. Walk the halls of our offices and you’ll rarely pass a row of desks without a bohemian, floral frock. Plus, we have our resident Australian, Editor-in-Chief Laura Brown. Floral + Aussie chicness? That's pretty much the Zimmermann equation.


“It’s like a dream to open a store in Saint-Tropez, and we wanted to mark the occasion by inviting friends and family to celebrate with us over a sun-kissed weekend on the Cote d’Azur” said Nicky Zimmermann, Creative Director of the brand. “As [we] expand, we are so grateful for the people who have been with us on our journey.”

Those people included superstars like Emma Roberts, Olivia Munn, Athena Calderone, Georgia Fowler, and Caroline Daur, to name a few.


“I’ve been wearing Zimmermann for a long time, and had never been to Saint-Tropez,” Munn tells InStyle exclusively. “This weekend was a great excuse to explore a new city and to finally be able to meet [the designers]. The beachside dinner was the perfect compliment to the brand—casual and fun, with an incredible attention to detail.”

A beachside candlelit dinner at La Plage des Salins on Friday night, followed by lunch and an all-day pool party were just two of the perfectly curated activities. Dreamed up by Athena Calderone (of EyeSwoon fame), the weekend was 100 percent a brand immersion. “[It] was the epitome of the brand,” Georgia Fowler says. “Effortlessly chic, beautiful, and fun. All the details were impeccable.”


But above all the décor and beautiful weather, what stuck out most (of course) were the clothes. “I was struck, when I saw so many women wearing Zimmermann, how great EVERYONE looks in it,” InStyle’s Editor-in-Chief Laura Brown says. “They make beautiful, joyful clothes, and it’s brilliant to see them take over the world.”