Watch Tommy Hilfiger's #TommyNow Runway Show Live Here

Fashion shows are glamorous the same way water is wet—that’s just a given. But aside from all the perks (e.g. brushing elbows with celebrities and industry leaders, getting a first glimpse of the clothes up close and personal, and just generally being in the presence of some major sartorial magic), here’s one major con: You can’t shop the clothes immediately—that is unless you’re live streaming the #TommyNow show.

This season, Tommy Hilfiger is taking his third showcase of the brand’s partnership with supermodel Gigi Hadid across the pond to London Fashion Week. The #TommyNow show continues the shop-now-buy-now model, meaning you can literally add-to-cart the looks you gotta have before the model even reaches the end of the runway (which, TBH, would be very difficult to do on your phone from the cramped fashion show sidelines). Watch the show live, below, today at 2 p.m. EST (that’s 7 p.m. BST, for all you Londoners) and get ready to immediately shop, well everything.