Go Backstage With Street Style Stars' Next Obsession: Juicy Couture
I know what you're thinking. "You've been talking about Juicy Couture all week." And you're right. But today's Juicy Couture runway show was proof that there's a reason. For her first show, Jamie Mizrahi put out a collection that both celebrated the brand's history (many of the materials and designs were throwbacks to the Juicy archives, even if you can't tell at first, she told InStyle backstage) while still focusing on the future. And the future is bright, sparkly (the collection walked with memorable duster earrings created by Alison Lou), oversized, and chic.
"Nostalgia has proven to be one of our brand's greatest assets, and I truly believe it will be the springboard to launch us into the next phase of our brand's evolution," the creative director said in the show notes.
Here, we take you on an exclusive backstage tour of the Juicy Couture show.
The vibe backstage was a healthy mix of chaotic and fun. When the InStyle team arrived, many models were fully ready to walk, while others were lounging in Juicy Couture robes.