Emergen-C Pink Launch
was one third of team Generation Pink-also made up of her mom, Bebe Buell and her grandmother, Dorothea Johnson-who helped launch the Emergen-C Pink energy drink at New York City's Whole Foods Market. In honor of Breast Cancer Awareness month, fifty percent of profits from the sale of the elixir will support awareness and education in partnership with The Keep A Breast Foundation.
Laugh Out Loud Comedy Benefit
In N.Y.C., funny lady Molly Shannon hosted SELF magazine's Laugh Out Loud comedy benefit for breast cancer research. "I just love anythingthat has to do with health," said Shannon. "I think it's so important for women to empower themselves with information." The actress emceed a bawdy night of comedy that included performances by Family Guy'sAlex Borstein and Curb Your Enthusiasm'sSusie Essman.
Official co-hosts Jessica Biel, Elyse Walker and Jennifer Garner took Ladies' Night to a whole new level at the 3rd Annual Pink Party held at the mod chic Viceroy Hotel in Santa Monica. The high-design hot spot swapped its signature green palette for hot pink in support of the femme fundraiser, which benefits the Cedars-Sinai Women’s Cancer Research Institute. "I just believe that research is really important," said the Express-jean clad Biel. "To know what's going on with your body is the best prevention there can be." She also admitted to an ulterior motive: "I really do love silent auctions. amp#91;They areamp#93; one of my guilty pleasures."
"Certainly working on House, MD you become aware of medical issues and things that are going on in the community, so it's just really awesome to see someone making a difference the way [Elyse Walker] is," said Jennifer Morrison. The onscreen doc swapped her scrubs for a Betsy Johnson dress worn with Giuseppe Zanotti shoes: "I went on a mission for pink and I found this!"
and Jerry O'Connell toasted their second annual trip to the event. "We stopped for one of those fancy pink martinis," said Rebecca Romijn (in Blumarine). Along with the signature drink, Viceroy's Whist restaurant offered trays of macaroni and cheese balls, mini slider burgers, pomme frites in a shot glass, Ahi tuna tartare, grilled cheese finger sandwiches and mini cupcakes. Hot Spot Mini Donuts served up still-warm powder donuts in a paper bag.
star Marcia Cross (with husband Tom Mahoney) narrowly missed a fashion emergency before joining in the festivities: "Five minutes before I had to leave the house, my daughter started screaming and I thought she was going to spit up on me. So I took [my top] off, put her to sleep, and then I put it back on. There you have it. Life as a new mother of two!"
"It's such a fun party, but it's so important, too," said the Marc Jacobs-clad Sarah Chalke. "They've raised so much money for the Research Institute. I think they raised a million dollars before they even started the night. So incredible!" Perhaps hoping to add to the tally, the Scrubs star confessed that she wanted to bid on Irene Neuwirth jewelry.
"I thought 'brown is the new pink,'" explained Katharine McPhee of her Black Halo dress. "I thought it would go perfectly against the pink backdrop, but there's no pink back drop." McPhee and boyfriend, Nick Cokas, attended the party with a friend in mind: "Right after Idol I had a fan who somehow found a way to contact me. I spoke to this girl and two days later she actually died of cervical cancer. I was really touched by her, so that's why I'm here."
After the live auction (co-auctioneered by Melissa Rivers), DJ Steve Aoki got everyone on the dance floor with hits from the 80's and 90's. Each departing woman was gifted with a Pink Party '07 tote containing L'Oreal shampoo, b.e. candle and lotion, Woo underwear, Cheri nail polish, Aida Thibiant products, Fluff cosmetics bags, Dior Poison perfume, Stila makeup, The Pursuit of Happyness DVD, Black Ink note cards, MAC makeup and a Make The Difference T-shirt designed by Jessica Biel.