Amira Rasool

Title: Beauty Writer
Education: University of Cape Town, Rutgers University
Location: New York, New York
Expertise: Hair, Fashion
  • Amira has worked as a writer and fashion editor for several notable publications, including InStyle. Her work focuses primarily on Black culture in relation to fashion, music, and visual arts.
  • She is the founder and CEO of The Folklore Group, a commerce company empowering diverse consumer product businesses in global markets like Africa, South America, and Asia.


Amira started as an art and culture writer for InStyle in 2017 covering topics around hair and fashion. She was previously a Fashion Assistant and Fashion Coordinator for V Magazine.


Amira graduated from Rutgers University - Newark with a Bachelor's degree in African American and African Studies. She then attended the University of Cape Town and received a Master of Philosophy in African Studies.

About InStyle

InStyle is an award-winning destination for fashion, beauty, and pop-culture, with an all-are-welcome ethos that swings open the proverbial velvet ropes. Whether you’re looking for a wardrobe refresh, haircut inspiration, or a story that’ll make sparkling cocktail-party conversation, our expert-connected coverage is where to start. Learn more about our team and editorial guidelines, here.

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