Amanda Etkind

Amanda Etkind
Title: Contributor
Education: Syracuse University
Location: New York

Amanda is a passionate beauty writer with 8+ years of experience in beauty across editorial, marketing, and brand consulting. She lives for trying the latest lipstick formulas and is constantly testing the newest skincare launches to see if they'll bode well with her sensitive skin. She's worked for various beauty brands and media outlets including WWD, Harper's Bazaar, Birchbox, Pat McGrath Labs, Regi by Allergan, Bobbi Brown, and more. You can find her work on sites like Editorialist, Allure, Reader's Digest, Stylecaster, and more.


Amanda has worked for and consulted for many large beauty brands where she has a knack for writing clear, concise, and creative copy for social, digital, and print creatives. She is considered a beauty encyclopedia and knows the beauty market inside and out. Amanda has worked for various brands including Birchbox, Pat McGrath Labs, Peter Thomas Roth, Tata Harper Skincare, Fekkai, Bastide, Scentbird, Bobbi Brown, and more. She has written for various publications including Editorialist, Allure, Reader's Digest, Stylecaster, and more.


Amanda graduated from Syracuse University's Newhouse School of Public Communication in 2015 with a BS in Magazine Journalism.

About InStyle

InStyle is an award-winning destination for fashion, beauty, and pop-culture, with an all-are-welcome ethos that swings open the proverbial velvet ropes. Whether you’re looking for a wardrobe refresh, haircut inspiration, or a story that’ll make sparkling cocktail-party conversation, our expert-connected coverage is where to start. Learn more about our team and editorial guidelines, here.

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