About Us

Who We Are

InStyle is your source for fashion, beauty, celebrity, and lifestyle content that delights, informs, and entertains. If there's a new denim silhouette, you'll find it here — as well as a delicate explanation for why it might be stressing people out. We get first dibs on new beauty products and only share what's worth a try, with ingredient breakdowns and step-by-step routines to follow. We question everything and let you know which brands can back up their bona-fides ("clean" and "sustainable" are words that mean things, and we don't let anyone skate past with greenwashed jargon). 

Speaking of meaning: We mean it when we say "Everybody's In." On InStyle, fashion and beauty's best kept secrets are shared, and velvet-rope access opens wide with a joyful and celebratory ethos. Inclusivity — real, meaningful representation — is at the heart of everything we do, from our editorial team and freelance contributors, to the celebrity faces you see on our site and the brand founders, designers, and owners we choose to cover.

Whether you're here to discover clothing trends, beauty looks, fitness fads, or for our analysis of the cultural moments behind all of that, we want you to see yourself reflected on our pages and leave (if you must) with a smile.  

Our Editorial Team

Laura Norkin
Senior Editorial Director

A digital native with over 15 years of experience in the women's media space, Laura has been with InStyle since 2018, when she was brought in to hone the brand's voice and expand its footprint online. She previously held senior editorial roles at Refinery29 and Glamour, as well as some sites that no longer exist (RIP, Styleite). As a writer, she reported on health, parenting, politics and pop-culture for the Cut, Elle.com, Washington Post's The Lily, and others. She graduated with B.A. degrees in Journalism and Spanish from Penn State University, where she also worked at a bar and a boutique that no longer exist.

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Kylie Gilbert
Associate Editorial Director

Kylie has worked in digital media for the past nine years. She joined InStyle in 2019 as the Senior Lifestyle Editor and oversees the site's wellness coverage, including health, fitness, astrology, and sex and relationships. Kylie was previously a digital editor at Shape for nearly six years, where she wrote and edited content across the site (and tested every workout under the sun). Kylie graduated with a B.A. in journalism from Northwestern University's Medill School of Journalism and a minor in French. She was born in Paris and lives in Brooklyn, NY.

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Kayla Greaves
Kayla Greaves
Executive Beauty Editor

Kayla Greaves is the Executive Beauty Editor for InStyle.com, overseeing the brand's beauty team and strategy. She previously held senior editorial roles at Bustle and HuffPost. She loves skincare, a long-lasting red lipstick, oxtail, and being Jamaican. Kayla has also dedicated 17 years of her life to Grey's Anatomy, and won't give it up any time soon — no matter how ridiculous the drama gets

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Samantha Sutton
Senior Fashion Editor

Samantha has been working in media for over a decade and joined InStyle's team as the Senior Fashion Editor in 2019. She previously held roles at Coveteur, POPSUGAR, Refinery29, and Men's Fitness, covering both fashion and celebrity/entertainment. In her spare time, she enjoys performing sketch comedy with her friends, watching Love Island, and endlessly scrolling through social media. She is originally from Staten Island, but currently resides in Brooklyn (and sometimes, Schenectady!) with her fiancé J.T., their dog Poppy, and way too many clothes. Samantha graduated with a B.A. in journalism from Rider University.

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Madeline Hirsch, InStyle News Director
Madeline Hirsch
News Director

Madeline is the News Director for Instyle & Byrdie and has been with Dotdash Meredith since 2021, where she has also spent time leading the social and news teams on Brides. Prior to this, she worked at Glamour where she covered social media, pop culture, beauty, and fashion. After graduating from the University of Notre Dame, she forayed her love of the internet into a career writing and creating content for a variety of lifestyle and entertainment brands.

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Christopher Luu Headshot
Christopher Luu
Senior News Editor

Christopher Luu joined InStyle in 2018 and has worked in digital and print media for over a decade. Prior to being the Senior News Editor at InStyle, he held positions at Refinery29 and lifestyle publications in both Southern California and Washington, D.C., focusing on fashion, retail, and pop culture. He earned a B.A. degree in English Literature at Chapman University and maintains an encyclopedic knowledge of Fashion Week runway shows and viral internet pet videos.

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Jenna Brillhart - InStyle Creative Director
Jenna Brilllhart
Creative Director

Jenna has been with InStyle since 2019. Over the past two years, her work on the brand has shaped its digital identity. As Creative Director, Jenna and her team maintain the site’s brand identity, direct photo shoots, and design visual assets for the site, social and video alongside the Visual Editors. Before she started at Dotdash Meredith, she worked as a design lead for a programmatic creative service team. Jenna graduated with a BA in graphic design from Penn State University.

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Kelly Chiello - InStyle Senior Visuals Editor
Kelly Chiello
Senior Visuals Editor

Kelly is InStyle’s senior visuals editor and has been with the brand since 2017. Her work has helped shape the brand’s visual identity. She produces photo shoots, commissions artwork, and designs imagery for the site. Previously, she worked as a digital photo editor for New York Magazine. Kelly graduated with a BFA in photography from the Fashion Institute of Technology in New York City.

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Pia Velasco
Pia Velasco
Senior Beauty Editor

Pia Velasco is a New York-based beauty reporter with over 10 years in the industry — swatching lipsticks, interviewing experts, and finding the best products on the market. She's currently the Senior Digital Beauty Editor at Meredith, and writes for InStyle, Shape, and Real Simple. She received a Bachelor of Arts in creative writing from New York University and her Master of Science in journalism from Columbia University. In addition to her love for beauty, she's also passionate about yoga, and acts as an instructor in NYC.

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Danielle Fox - InStyle Senior Social Media Editor
Danielle Fox
Senior Social Media Editor

Danielle is InStyle's senior social media editor. She joined the team in 2021 after previously leading social for HelloGiggles and Salty World, a newsletter and community for unapologetic women, trans, and nonbinary people. Her byline has appeared online at Elle Decor, MyDomaine, Town & CountryMen's Health, and Seventeen. She writes about interior design, the internet, and sexuality (not all at once, usually). She graduated from University of Pittsburgh with a B.A. in Non-Fiction Writing and now lives in Brooklyn.

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Erin Lukas
Beauty Editor

Erin is a Brooklyn-based beauty editor and has been with InStyle since 2016. She's written for NYLON, Teen Vogue, Into The Gloss, FASHION Magazine, and more. She graduated with an Honors B.A. in Creative Writing and English Literature from University of Windsor, Ontario College Graduate Certificate in Book and Magazine Publishing from Centennial College, and A.A.S in Advertising and Marketing Communications from Fashion Institute of Technology.

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Tessa Petak

Tessa is a New York City based writer, originally from Pittsburgh, Pennsylvania. After graduating from Penn State in 2019, Tessa moved to the Big Apple to pursue her dreams. She loves a good Netflix binge, listening to music, and spending time with friends and family. And there's nothing like the rush of a good sale. Tessa is a Staff Writer on the News Team at InStyle.com, and she's obsessed with all things pop-culture. Stay up to date with her latest stories here or by following her on the 'Gram.

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Averi Baudler
News Writer

Averi is a Chicago-based writer, originally from Des Moines, Iowa. After graduating from Iowa State University in 2021, Averi contributed eCommerce content to People, Real Simple, Shape, and InStyle before joining the InStyle team as a news writer. She loves all things pop-culture, fashion, and beauty — especially when the three coincide. When Averi's not writing, you can likely find her online shopping, watching Netflix reality shows, or trying to decipher Taylor Swift's latest Easter egg.

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Amanda Lauro - InStyle Photo Editor
Amanda Lauro
Photo Editor

Amanda joined the InStyle team in 2021. She curates and designs imagery for the site and social media and assists in producing photoshoots. Previously, she worked as a Freelance Art Assistant at Martha Stewart Living Magazine. Amanda graduated from Marist College with a B.S. in Fashion Merchandising and a minor in Graphic Design.

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Ondine Jean-Baptiste
Social Media Assistant

Ondine joined InStyle's social team in 2021. She previously worked as a freelance writer covering reproductive health and sexual wellness at publications including The Zoe Report, Greatist, and EBONY magazine. You can find her making memes, running her dog's IG, or eating at NYC's best restaurants.

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The InStyle Commerce Team

InStyle has a dedicated team of commerce writers and editors who apply rigorous testing and expert insight to bring you the best product recommendations and reviews. They're the first to know when a product you love is on sale.

Jessica Mahgerefteh, Commerce Editorial Director
Jessica Mahgerefteh
Commerce Director

Jessica joined the InStyle team in 2022 as a Commerce Editorial Director where she helps lead the site's evergreen commerce strategy. She has over seven years of experience writing, editing, and publishing beauty, fashion, and lifestyle content for various digital publications. She joined the Dotdash Meredith team in 2019 and was most recently the Commerce Editorial Director at Byrdie and Brides. She earned a B.A. in Journalism and Sociology from New York University.Her work is published in Byrdie, Brides, Skincare.com, HuffPost, and more.

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Our Editorial Policy

InStyle is a trusted and authoritative voice in the celebrity, beauty, and style space. We go straight to the source — celebritiesstylistsdermatologistsastrologers, and more — for the facts behind a story, ensuring accuracy every step of the way. We never cover unsubstantiated rumors nor give unfounded advice. In the event an error slips through our rigorous processes, or a developing story changes after we've published it, we will update the article to reflect the best information available at the time. Timestamps are marked as "updated" whenever a story has been republished, and when the situation calls for it, an Editor's Note will be added to explain the change. We believe in transparency and are working to ensure every author on InStyle has a robust bio page, so our readers can get to know the people behind the stories they love.

Read more on our Content Integrity Promise, including our policies on Fact Checking, Independence and Impartiality and Accuracy and Corrections here.

InStyle In the Press

About Dotdash Meredith

InStyle Magazine was founded in 1994 and is part of the Dotdash Meredith publishing family. Dotdash Meredith, an operating business of IAC, is the largest digital and print publisher in America. From mobile to magazines, nearly 200 million people trust us to help them make decisions, take action, and find inspiration. Dotdash Meredith's over 50 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living, and more.

Dotdash Meredith in the Press

Read about Dotdash Meredith and our family of brands in the news.

Our Senior Management Team

Elspeth Velten
Elspeth Velten
Vice President & Associate Group General Manager

Elspeth is the Vice President & Associate Group General Manager of InStyle, Byrdie, Brides and Shape. Previously she was the GM of Serious Eats and Simply Recipes, and earlier, she was the Editorial Director of Dotdash’s Beauty & Style Group. Prior, Elspeth spent time in the travel world as a founding editor of TripSavvy, one of Dotdash Meredith’s travel brands. Elspeth’s writing has appeared in the New York Times, Architectural Digest, Vogue, Playboy, and International and Australian Traveller. She graduated with a degree in Communications and Journalism from Fordham University.

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Learn more about the team behind Dotdash Meredith here.

Contact Us

We want to hear from you. To submit reader feedback, corrections, concerns, story ideas, or simply to say hello, reach out to letters@instylemag.com. Catch our Editorial Director's IGLive on How to Pitch InStyle. Open to the idea of more email? Sign up for our newsletter here.

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InStyle offers the highest value to advertisers through a combination of scale, credibility, and intent. Interested in advertising with us? Email us at InStyleRFP@meredith.com for our media kit and to learn more.


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