Rose gold isn’t just for jewelry anymore. Now that the pink-tinted metallic has upgraded our Macbooks, iPhones, and eyeshadow, the shade is having its moment as the latest unexpected hair color to take over Instagram with celebrities like Emma Roberts and Hilary Duff going for the rose gold with their takes on the gorgeous hue. If you’ve balked at going full pastel hair, this pretty coppery hue is a great introductory step for first-timers. “If you want pieces you could highlight it or if you wanted the color all-over you could do a double-processed color,” explains Will Francis, colorist at Sally Hershberger Downtown in New York.
Since achieving this shade requires colors to be mixed, Francis recommends visiting a salon to get the exact shade you’ve been eyeing on your feed. Once your hair color is pure (rose) gold, he suggests giving strands some love with a deep conditioner specifically for colored hair such as Davines Minu Conditioner ($29; us.davines.com).
Looking for inspo? Scroll down to see some of our favorite takes on the pretty rosy-hair trend.