The Olympics are here, and so is a brand new, incredibly powerful "Thank You, Mom" campaign that will be aired during the PyeongChang 2018 Games. This year's ad, #LoveOverBias, is all about how athletes' mothers have helped them overcome the obstacles and challenges they faced in their sport due to bias and adversity. And believe us, it'll move you to tears. You're not crying, we're ALL crying.
To promote the video, P&G partnered with Olympic athletes who told InStyle the short but moving clip hit home. The video itself portrays real-life stories from those athletes who partnered with the campaign.
"I'm blessed to be involved with such a powerful campaign as the Love Over Bias campaign," explained U.S. Olympic bobsledder Elana Meyers Taylor. "My mom has played such a vital role in my development into the woman I am today—it's incredible to be a part of a campaign that showcases that. My mother is my role model for what a woman should be and she has loved me unconditionally, even though the world tells me I'm the 'wrong' gender or skin color. My mom is the best mom in the world."
Michelle Kwan, a two-time Olympic figure skating medalist, also teamed up with P&G to tell her own stories about her relationship with her mother and how she helped her achieve her dream. "I’m so proud to be working with P&G to tell my story and the stories of others who really faced a lot of adversity challenges," she told InStyle. "As an athlete, the one person that’s always there is my mom."
She said that when she initially saw the ad, she choked up. "There is a part where the mom comes over to the skater, and you are like, 'That was me.' That was 20 years of my mom being there. The unconditional love, the support. This rock. Through thick and thin and helped me along the way. The struggles of my parents and my mom trying to make ends meat and then put food in our bellies and a roof over our heads and provide this incredibly opportunity to skate... It’s personal. It’s an opportunity for me to also thank my mom and express my gratitude for her always being there."
You can watch the entire video above, and be sure to look out for it during the 2018 Winter Games.