I'm Obsessed: Rimmel London’s Oh My Gloss! Lip Gloss 

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Welcome to I'm Obsessed, a daily video series with Kahlana Barfield, InStyle's fashion and beauty editor at large. Check back every weekday to learn more about the beauty products and tools she can't get enough of.

We all love to dab our lips with a layer of sparkle for special occasions, but making sure you achieve a long-lasting shine is tough—until now. Rimmel London’s Oh My Gloss! Lip Gloss is a colorfully named beauty favorite that not only does the trick, but also adds moisture and glow for up to six hours. The gloss contains vitamin E and Argan Oil and also comes in 15 shades that run the gamut from soft, girly blush tones to a translucent, totally clear hue. Better yet, each one is less than $10, meaning it’s officially time to start collecting them all. 


Shop it: $5.49 each; target.com.

RELATED: I'm Obsessed: Dior's "Diorama" Handbag

Watch the video above to learn why Barfield loves them—and visit instyle.com/videos for more of our favorites.


Today's obsession is a great deal it's Rimmel's new Oh My Gloss! Lip gloss. I love this lip gloss. I'm actually wearing it now in a clear shade, and what's great about it is, it's not sticky at all. It comes in a variety of shades. It is long lasting. It stays put for hours. And the best part about it is it's under $10 at the drugstore. [MUSIC]
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