Claudia Oshry, aka “Girl With No Job,” is one of the internet’s most beloved meme curators. But her moniker is quite the opposite of her reality: Appealing to her 2.8 million Instagram followers, keeping an active Snapchat presence, and co-hosting a popular morning show are all part of her day-to-day tasks.
So, how did “Girl With No Job” turn social media into a full-time business? It didn't happen overnight. “I would say the first two [years] were really instrumental in creating a good foundation. I wasn’t making any money, it was basically a hobby,” Oshry says. “About the third year is when I kind of started to realize it was a business opportunity, more so than a hobby. The first brand to reach out was Burger King. They paid me $1,000 and I was shook to my core.”
These days for Claudia, $1,000 for a sponsored post is on the low end. She has worked with brands like Diet Coke and Captain Morgan, but won’t reveal the exact figures she makes. “You can definitely make an honest living on Instagram,” she says. “I just have been kind of learning as I go and creating, basically making up my own rules, which is super fun.”