Asos Just Beat Out H&M and Zara as the Most Popular Online Fashion Retailer

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If you've ever wondered whether everyone else loves your favorite fashion retailer as much as you, wonder no more. Internet marketing firm SEMrush did a deep dive into online retailers' traffic data, and some of what they found might surprise you.

Their study ranked fashion e-commerce websites based on how much traffic they get globally, and according to a WWD report on the data, there's a clear winner.

Bloomberg/Getty

Asos secured the number one spot for most website traffic for a fashion e-commerce retailer. The company has been a favorite of celebrities like Elle Fanning and Malia Obama, so it's perhaps no shock that they're a hit with online customers too.

Coming in close at number two was H&M, followed by Macy's, Zara, and Russian retailer Wildberries. Forever 21 and Gap also made it into the top 10, as did Urban Outfitters, Zappos, and India-based site Jabong.

RELATED: You Can Buy Julia Roberts’s Pretty Woman Dress, Thanks to Asos

Take a closer look at the top 25 e-comm retailers below, and see if your favorite go-to online shop made the cut.

  1. asos.com
  2. hm.com
  3. macys.com
  4. zara.com
  5. wildberries.ru
  6. forever21.com
  7. jabong.com
  8. gap.com
  9. urbanoutfitters.com
  10. zappos.com
  11. myntra.com
  12. uniqlo.com
  13. lamoda.ru
  14. victoriassecret.com
  15. trendyol.com
  16. dafiti.com.br
  17. boohoo.com
  18. zalando.de
  19. mango.com
  20. markafoni.com
  21. bershka.com
  22. next.co.uk
  23. laredoute.fr
  24. zozo.jp
  25. vip.com

SHOW TRANSCRIPT

Hi it's Nicole Richie, and this is my exclusive sneak peak for my capsule collection, for Macy's. [MUSIC] It's really about finding your own inspiration, and finding pieces that speak to you, and applying them to your own wardrobe, to your own lifestyle. And that's what personal style is. I dress for myself and I dress for comfort, and always have. I don't plan what I wear, and i have to be out of the house pretty early in the morning, so I don't really necessarily pick a dress, or a hairstyle or jewelry just until that actual moment, because it really does depend on how you're feeling that day. This is my favorite piece from the collection. This is a faux-fur and faux-leather cropped jacket, that looks beautiful on if you're wearing jeans and a t shirt, or jeans and a tank top even, you can throw on this jacket and its instantly a special outfit. My biggest style icon has been my mother, because she was the first person that I would watch get ready, and she looked so beautiful and I remember looking at her and thinking that I wanted to look just like her. Especially with women today. We are wearing so many different hats. In designing this collection, that's why I worked with mixing the more masculine fabrics like the faux leathers with the more feminine fabrics like the, like a chiffon or the lace, because this is my nod to the modern American woman, that can probably not describe themself with one word, or one fabric. Your fashion is always evolving and that's what fashion is all about. [MUSIC] Thanks for stopping by to take a look at my Nicole Richie for Impulse collection. This collection will be available for a short time, at Macy's and on macys.com starting September 12th. You won't wanna miss it. [MUSIC]
 
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