We hope we're half as cool as Macklemore's grandmother when we're 100.
For the music video for his song "Glorious," the 34-year-old rapper had an extra-special plan. Instead of hiring actresses and renting camels like usual, Macklemore decided to spend the day with his grandmother on her 100th birthday and film the whole thing. Turns out his gran is actually the coolest lady ever, and the "Glorious" video is an epic celebration, complete with sweet cars, strippers, and impromptu tattoos.
At the beginning of the video, Macklemore explains that he's surprising his grandmother on her birthday and that they can do anything and everything she wants. He rents a sleek convertible for their adventures, and they start by egging someone's house, then buying Yeezys and singing karaoke. It only gets better from there, though, as they hit up the arcade, the grocery store, and then a surprise party for Gran!
Within just a day, the video racked up close to 3 million views, and Macklemore took to Instagram to express his disbelief, writing, "2.9 million in a day!?!? You guys are amazing. Can't believe this... and neither can my Gramma. Not that she knows what YouTube is. But still."
Oh, and did we mention it's an awesome song? Macklemore is definitely back.
[MUSIC] Coinage. Life, well spent. Presented by Geico. With the launch of MTV in 1981, music videos became an important part of promotion for artists. Some budgets have reached feature film worthy heights. Here are the top seven reportedly Most Expensive Music Videos of all time. In 2016, Gwen Stefani filmed a music video, Make Me LikeYou live during the Grammy's. With multiple sets, costume changes and colorful background dancers, the first live video in TV history cost $4 million. Part of a trilogy Guns N' Roses' Estranged music video includes a bizarre sub-plot and holographic dolphins, all of which set the band back $4 million. King of Pop Michael Jackson moonwalks on this list with 1991 hit Black or White. The worldly music video directed by National Lampoon's own John Landis cost $4 million to produce. The Material Girl proved she is all about the cash. Madonna's Bedtime Story and Express Yourself cost her a whopping $5 million each to produce. Her James Bond theme song Die Another Day topped both, costing $6.1 million to make. Siblings Michael and Janet Jackson spent the most on their song Scream. Their futuristic black and white feature cost the brother-sister due $7 million. [BLANK_AUDIO] Coinage, life, well spent. Presented by Geico.