San Pellegrino

Objective: Showcase the variety of San Pellegrino sparkling beverages and encourage readers to incorporate them into delicious spring cocktail recipes.

Solution: Position San Pellegrino cocktails as the must-have accessories for spring. Inspired by the bold citrus hues that went down the spring runways, we custom shot five cocktail recipes in the monochromatic color palettes that inspired them. To encourage at-home use of the San Pellegrino beverages, we provided the recipes and further mixology tips alongside the high-impact imagery.

High-impact ad unit
Custom Imagery