Nine West

Objective: To raise brand awareness surrounding the launch of Nine West’s #PumpRockers collection.

Solution: Leveraging InStyle’s access to young Hollywood talent, we recruited celebrity star and fashion darling Jamie Chung for a custom video shoot in Los Angeles. This custom video featured Nine West’s fall shoe line and lived within a native article on InStyle.com. Still shots from the photo shoot were repurposed for an Instagram takeover, while also being promoted on Nine West social channels, as well as Jamie Chung’s personal channels.

Native Video Article
Custom Imagery
Instagram Takeover
Feature on NineWest.com