Conair

Objective: Highlight the attributes of Conair’s 3Q Dryer in a compelling and engaging way on InStyle’s social channels.

Solution: By partnering with one of the InStyle STUDIOS stop-motion experts, we created three stop-motion videos showcasing Conair’s 3Q Dryer attributes in a fun, light-hearted way. These videos we pushed out via a social campaign on InStyle’s Facebook & Instagram channels. A custom native article living on InStyle.com featuring GLAMSQUAD Creative Director Giovanni Vaccaro and his best blow drying tips supported the social videos.

Social Campaign
Custom Video
Custom Video
Custom Video
Native Article