Casio

Objective: Promote new G-SHOCK Series watches featuring floral wristbands.

Solution: Building upon the success of a previous campaign, we tapped into the industry’s fixation with the ombré hairstyle trend and developed an enhanced listicle featuring each of the G-SHOCK Series watches paired with a complementing ombré hairstyle in various hues.

Native Listicle, Mobile
Native Listicle
Custom Imagery

Objective: Debut Baby-G’s new G-SHOCK Series watch collection.

Solution: By pairing Baby-G’s new line of vibrantly colored watches with beauty and fashion products within the same palette, we created a monochromatic-themed listicle “7 Hot Colors of Summer—and How to Wear Them,” yielding one of the highest click-thru rates ever for a promotion on InStyle.com.

Native Listicle
Native Listicle, Mobile
Custom Imagery