If you want to be one of the early wearers of one of the next big names in fashion, here's your chance. Starting next month, you can scoop up pieces from the first collection by 2014 H&M Design Award winner Eddy Anemian.
Anemian, a 24-year-old fourth-year student from La Cambre school in Brussels, Belgium, showed his collection along with seven other contestants at Mercedes-Benz Fashion Week Stockholm in January. A panel of judges that included fashion designer Erdem, actress Michelle Dockery, and H&M's head of design, Ann-Sofie Johansson, chose him as the winner.
"All of the judges fell in love with Eddy’s collection, both the romance of how it looks when it is worn, and the extraordinary skill of his work seen up close. He is a worthy winner, and a bright new star for fashion’s future," Johansson said. Anemian's 10-piece collection is made mostly of strips of fabrics, in many cases floral print, that have been sewn together into strong, structural pieces that appear to have the effect of marble. It is called "They Can Cut All the Flowers, They Cannot Keep Spring from Coming," and was inspired by Tilda Swinton’s role in the movie I Am Love as well as French painter Ingres.
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In addition to selling pieces from his collection at H&M, Anemian also won €50,000, a welcome prize for the soon-to-be grad who dreams of one day having his own label. Anemian's collection will be available starting Oct. 23 at select H&M stores and on hm.com and will range from $30 to $349.