Tory Burch watches are the new Tory Burch flats! The designer has turned her attention to time and launched her first-ever watch collection this month. All seven styles feature the brand's iconic double-T logo, but “each watch group has a distinctive look,” Burch tells InStyle. One thing they all have in common: each is named after a member of Burch's family, who she says are “a huge source of inspiration” for her brand.
From the classic bold bracelet of "The Tory" to the double-wrap leather straps of "The Buddy Signature" (named after Burch’s father), the collection packs a variety of arm candy starting at $350. But one of the watches stands out: The Robinson (pictured above). “We wanted to create something to celebrate our 10-year anniversary—a watch that is chic and timeless,” Burch says. “I love the unique cuff design and the lapis inlay—it combines the precision of a watch with the elegance of jewelry.” Jessica Alba is already a fan of the limited-edition piece, of which only 500 signed copies were made.
So, what's Burch's favorite time on the clock? Early morning. “I love the quiet calm right before I wake up my three boys,” she reveals.
Shop the collection now at toryburch.com!