This year marks Hello Kitty's 40th birthday—a major milestone for Sanrio's coolest cat (or girl?), and it looks like everyone is celebrating. This year alone, Hello Kitty has racked up an impressive tally of collaborations, including Dylan's Candy Bar, Vans, and Sephora (not to mention, a weighty commemorative coffee table book and a three-day Hello Kitty Con in her honor).
And now, she can add another to her roster—limited edition Hello Kitty earphones done in purr-fect partnership between Sanrio and Beats by Dre. The collection comprises two styles: the "Hello Kitty Solo2" headphones and the "Hello Kitty urBeats" earbuds accented with her signature bows and comes housed in a charming red Hello Kitty pouch.