Who needs a traditional runway? Not Tommy Hilfiger. Instead, the designer sent 50 looks down a full-length football field today during New York Fashion Week—complete with AstroTurf, a Jumbotron video screen, scoreboard, bleachers, and helmets adorned with each of the drafted model's names. Constructed inside the Park Avenue Armory, the set-up alone was a sight to be seen before any of the clothes even hit the catwalk.
The over-the-top game day celebration was fitting, as the all-American label is celebrating its 30th anniversary this year. Not only was the faux grass runway filled with models-of-the-moment like Jourdan Dunn, Gigi Hadid, and Liu Wen, but the front row was also rampant with star power: Olivia Palermo, Johannes Huebl, Rachel Zoe, Rita Ora, real-life footballer Victor Cruz, and more were all there to cheer on Mr. Hilfiger.
"This season is all about giving ’60s and ’70s athletic themes a modern, elevated twist," he previously told InStyle. And he did just that, sending sporty look after sporty look in saturated shades of red, blue, and gold past the yard lines. Talk about a fashion touchdown.