This morning, Target announced an exciting new partnership with Finnish design house Marimekko, which features the line's famous bold prints and bright colors on over 200 affordable pieces of outdoor décor, furniture, entertaining essentials (think: bocce ball sets and pool inflatables), as well as beach and swimwear. All pieces are inspired by Finland’s “eternal summers,” when the sun stays out until nearly midnight thanks to the country’s geographical location.
“When it comes to our partnerships, we travel far and wide to find designers and brands we think our guests will love,” says Julie Guggemos, Target’s senior vice president of product design and development. “For our spring collaboration, that brought us all the way to Finland! We’ve had our eye on Marimekko for quite some time, and can’t wait for guests to have a chance to shop this limited-edition collection in just a few short weeks.”
Marimekko for Target will be available at all Target stores and Target.com starting April 17.