Stella McCartney is honoring her late mother in the most meaningful way. In preparation for National Breast Cancer Awareness Month, observed in October, the designer—whose mom, Linda McCartney, lost her battle with breast cancer in 1998—has released a range of lingerie in support of breast cancer survivors.
Stella (whose dad is former Beatle Paul McCartney) created a lacy pink undergarment called the Louise Listening bra ($125; stellamccartney.com) after her mother's middle name with the thought of encouraging cancer survivors who've had double mastectomies to still feel womanly and beautiful during the difficult recovery period. The lacy design (below) features a convenient front zipper, a wide underband, and deep sides offering support and compression during the post-mastectomy healing process. Plus, all proceeds from its sale will be donated to the Hello Beautiful Foundation.
"We wanted to bring something feminine and beautiful into a bra that is taboo," McCartney said in a statement. "There are so many different emotions attached to the tragic realities of having had a double mastectomy, many cultures are unaccepting and terrible things happen to women both physically and emotionally."
Model Cara Delevingne appears in the brand's breast cancer awareness campaign—she wears an Alina Playing style bra ($125; stellamccartney.com) below. Proceeds from this style will benefit the National Breast Cancer Foundation in the U.S. and the Linda McCartney Centre in the U.K.
In support of Breast Cancer Awareness month in October we have designed this special lingerie set modelled by @caradelevingne. A percentage of the proceeds will be donated to the #LindaMcCartneyCentre in the UK, the @nbcf and the @nbcfaus. Shop the 'Alina Playing' set now on stellamccartney.com! #BCAStella #StanduptoBreastCancer #StellaSupport #StellaLingerie #CaraDelevingne Photo by Sean Thomas