The singer sports some cool looks in the spring 2015 campaign, shot by Kim Jakobson. Knowles, who known for her unique yet stunning style (she sported a cape at her wedding), shows off the brand's off-beat ensembles, like a shredded sweatshirt and a sheer jersey, the ads. Kate Moss was previously a spokesmodel for the line—and while the supermodel is a pretty tough act to follow, if anyone can make the role her own, it's Knowles.
Beyoncé's younger sister is joined in the campaign by model Christopher Owens, former lead singer of the indie rock band Girls. "We wanted spokesmodels who would represent another facet of Eleven Paris, one that is constantly on the lookout for emerging creative movements and which has designed to the rhythm of indie music since 2003," Dan Cohen, the brand's co-founder, said, according toYahoo! News. "For me, Solange and Christopher as a pair are the perfect illustration of this."
This isn't Knowles's first big job this year. Earlier this season, she teamed up with Puma for her second art-directing campaign and capsule collaboration.