If you’ve ever been body shamed, you know that the experience can make you want to change your outfit or cover up, no matter how confident you are in your own skin. That’s why this fashion campaign from SmartGlamour is so great—it tells women to do just the opposite.
The brand asked women to share a time that they felt body shamed, and then designed them the exact type of outfit that they were told not to wear. A beautifully diverse group of women modeled the garments for SmartGlamour’s campaign, first holding up signs with quotes from their unsolicited body shamers like, "You're too old to go sleeveless," and "Big girls shouldn't wear prints." They then switched to signs that said simply, “#ImFlattered,” proving that the only opinion that matters is their own.
“With all of the negative stigmas attached to fashion, style, and taking care of your appearance – it’s really no wonder women as a whole have such skewed views of themselves,” founder and fashion designer Mallorie Dunn wrote on the SmartGlamour site. “And because of those skewed views—it’s no surprise why we treat one another so poorly. We beat ourselves up – afraid that others are about to do it for us at any moment. ‘If I lost an inch here, gained an inch there, was taller, or shorter, thinner, or curvier, smarter, more stylish, funnier, quieter, louder..’ Ladies of the world—you are who you are, so it’s time to start loving that woman.”
You can shop the women's clothing line in sizes XXS to 6X and beyond here, and keep scrolling to see the empowering photos and video from the campaign. They're flattered, and we're inspired.