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Erin Lukas
Oct 05, 2017 @ 12:00 pm

CoverGirl has been on a roll lately with the diverse set of amazing women they've selected as their newest celebrity spokespeople. Case in point: Today, the makeup brand announced that motorcycle road racer Shelina Moreda and fitness trainer Massy Arias will be joining master chef Ayesha Curry, model Maye Musk, and actress Issa Rae as CoverGirls.

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Given both athlete's ground-breaking careers in male-dominated sports and industries, these badass women's ability to follow their passions while remaining confident embodies the brand's mission of empowering women, while helping them feel beautiful.

“Pro racing is a challenging profession—physically, mentally, and emotionally. I love what I do, and people are often surprised because the sport of racing is largely dominated by men. Makeup is something I’ve always enjoyed, and it's something that sets me apart when I'm on the racetrack," Moreda said in a statement. "The only thing you can see are my eyes peering out of the helmet, so that's the part I especially love to play up. My partnership with Covergirl shows the world that it's okay to have an active, yet powerful career and still value feeling pretty. I am happy that I’m able to encourage other people to unapologetically be themselves, pursue what they love, and share it with the world.”

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“There’s a stigma around wearing makeup at the gym, but there are times I proudly rock a full face, especially when I’m filming and want that extra dose of confidence before putting myself out there in front of millions of people. It’s really a personal choice, and I wish there wasn’t so much judgment around it. If the flick of a cat-eye, or a brick red lip, gives you some extra motivation and feeling of, ‘I got this,’ why not go for it? Covergirl’s belief that you can wear makeup when, where and however you want is really about personal transformation—just like fitness," Arias added.

Stay tuned to see the women's first campaigns with the makeup brand. 

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