Sephora Is About to Help You Discover Even More Cool New Beauty Brands

Sephora Is About to Help You Discover Even <em>More</em> Cool New Beauty Brands
Shop This Post

Every trip to Sephora always seems to mirror those we used to take to the candy store as kids. More often than not, we discover something completely new, and it takes all of our willpower to not grab everything off the shelves and take it all home. With their new Scouted by Sephora program, the beauty giant is further feeding your retail addiction with an introduction to the under-the-radar products.

Starting right now, you can browse some of the hottest picks from over 40 "indie rock" brands, which the Sephora pros believe we'll be seeing more frequently. The selection ranges from niche labels like Nest Fragrances and Sunday Riley, to products from Skin Inc., Touch In Sol, and Chosungah 22, which are already big in Asia. "Each of the brands has a unique story, and we look forward to pulling back the curtain to share these inside views, and introduce them to our consumers," senior vice president of marketing and brands Deborah Yeh tells WWD. Our bodies are ready. Visit to see the full list, and shop some of our favorite picks below now. Once these up-and-comers make it big, you can proudly declare that you knew their entire catalog before they were cool—you know, just like your hipster ex-boyfriend rocking the thrift store vintage tees.

RELATED: The Best Korean Beauty Products You'll Want to Add to Your Regimen ASAP

shop it InStyle's Scouted by Sephora Picks

  • Surratt+Beauty+Artistique+Eyeshadow+in+Dore

    Surratt Beauty Artistique Eyeshadow in Dore

  • Too+Cool+for+School+Dinoplatz+Lip+Balm+in+Peach+Melba

    Too Cool for School Dinoplatz Lip Balm in Peach Melba

  • Verb+Sea+Spray

    Verb Sea Spray

  • Kenzoki+Cosmic+Night+Cream

    Kenzoki Cosmic Night Cream

  • Chosungah+22+Dong+Gong+Mini+Brow+Maker

    Chosungah 22 Dong Gong Mini Brow Maker

  • Juliette+Has+a+Gun+Lady+Vengeance+Eau+de+Parfum

    Juliette Has a Gun Lady Vengeance Eau de Parfum


PHOTOS: The Hottest Nail Colors Right Now

Back to Top