Madam C.J. Walker may have made history when she became the first female self-made millionaire in America during the early 20th century, but the iconic entrepreneur is still making headlines with a new prestige hair care launch. The line is a part of the family-owned Sundial Brands, which announced today that Madam C.J. Walker Beauty Culture will be sold exclusively at Sephora beginning on March 4. "This launch represents another step forward in our rich history and continues Madam C.J. Walker's legacy to help every woman feel confident to embark on the life she desires," Richelieu Dennis, CEO of Sundial Brands, said in a statement.
Walker was the first person to create hair care products specifically for African-American textures and this new launch reflects that original purpose with a line including 25 products among four collections, each celebrating the beauty of individuality. There's the Jamaican Black Castor & Murumuru Oils Collection, which includes Ultra Moisturizing Co-Wash and Loosen & Stretch Gel. For sleek smooth results, the Brassica Seed & Shea Oils Collection sounds like a winner with its Silkening Blow Out Crème, while the Coconut & Moringa Oils Collection will be a curly-haired beauty's best friend. And for those who want to indulge their tresses in a little TLC, the Dream Come True Collection will become a go-to as it includes a Wonderful Scalp Exfoliator.
Dennis continued, "It's also a dream come true not just for us, but for the millions of women who have been touched by the legacy of Madam C.J. Walker and the millions more who will be inspired to reach their own levels of greatness by hearing her story."
Even the great-great-granddaughter of Madam C.J. Walker agreed that the products are a modern-day representation of the icon's vision, explaining: "In one of her last speeches, Madam Walker emphasized the importance of healthy hair–whether curly-kinky, straight, wavy, or in-between–each style beautiful in its own uniqueness. With this line, every woman can have healthier hair while also confidently expressing her beauty in the best way possible–hers."