She may have played Carrie, but Sarah Jessica Parker's new fragrance is definitely giving off some Samantha vibes. Today, the star announced the launch of her latest scent, Stash, and between the apothecary-inspired flacon and the heady notes, it's unlike anything in her existing collection. "It was something that felt so original and so singular and unique and subversive, it felt almost as if we were working on some sort of a secret government project," the star says in an interview, laughing. "We passed it around to each other as if this was some sort of verboten, illegal parcel, so I thought of the name Stash, because it felt so special, so valuble, and so important, and all of this is silly when you're talking about fragrance, but that's how it felt." As the fragrance was passed around, it became each person's own stash, and as of today, the secret is officially out. Parker worked with IFF perfumers Clement Gavarry and Laurent Le Guernec to craft a beyond-sexy scent, including notes of sage, black pepper, cedarwood, and a twist of grapefruit zest. "There's all this warmth and all these big-bodied, really bold, super sexy smells, but it has this weird layer of coolness that I've never experienced in something that's really warm," she adds. Check out the sultry campaign video below, and score a bottle right now for $42 at sjpbeauty.com.
One of the hardest secrets I've ever been asked to keep. A scent we've spent YEARS perfecting. Passed among a select few like a verboten substance. Offered up only in secret but no longer. For all of those who've stopped me on the street/in the grocery store/on the subway/in the library/at the theater to ask me what fragrance I'm wearing, I can finally reveal the answer: STASH by @sjpbeauty. Launching this Sunday, only at @ultabeauty. #comeandfindit X, SJ
After years and years (and years) of working on this project behind closed doors, the secret is finally out. And you have no idea how freaking excited I am to share the news. Introducing STASH by #SJPBeauty. My newest fragrance. Available this Sunday 8/28, only at @ultabeauty. Keep following us here to discover more. #comeandfindit X, SJ