Our current cover girl, Salma Hayek Pinault, was the first woman ever to wear the new Gucci Premiere collection when she donned this cranberry-colored gown for the Cannes debut of Robin Hood last week; now Salma's donated the dress—designed by Frida Gianni for her brand-new couture line—to her friend Penelope Cruz's auction (hosted with luxury jewelry brand Chopard) to benefit the J/P Haitian Relief Organization. The gorgeous gown fetched a pretty penny at last night's event: It was sold for over $20,000.
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