As longtime admirers of Rosie Huntington-Whiteley’s style, it comes as no surprise to us that we aren’t the only ones who flock to photos of the supermodel and actress for daily outfit inspo. Paige Adams-Geller, the brains behind PAIGE, recently turned to the star to be the face of the brand’s new Spring 2016 collection. In fact, Geller even went so far as to enlist Huntington-Whiteley’s help to co-art direct the campaign.
“Whenever she picks out an outfit, it always looks so chic and polished, yet effortless,” says Adams-Geller. The spring ad campaign has a similar vibe, reflecting a look that is desert-cool—picture a modern-day Thelma & Louise heading down an empty highway.
“It has a real 1970s rock-and-roll feel, which I dig,” says Huntington-Whiteley.
Featuring black suede, flares, and fringe, the collection is grittier and edgier than past looks for PAIGE. “I am loving the High Rise Bell Canyon Suede flares,” says Adams-Geller. “And I’m excited about the new short styles and loads of tops. The collection has grown so much since this time last year.”
The spring collection also features belts, a natural progression for the fashion-forward line—and something Adams-Geller had been contemplating for a while. After the last ad campaign launched, she received so many inquiries about the belts that Huntington-Whiteley wore that she decided to go ahead and add them to the line. It’s that attention to detail that pulls the collection together, while the contrast of a rock-and-roll lifestyle with a laid-back vibe is what makes it so trendsetting.
We don’t know about you, but we’re ready to start shopping.