RMS Beauty: The Cult Beauty Brand You Need to Know About Now

RMS Beauty: The Cult Beauty Brand You Need to Know About Now
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Ever flip through a J. Crew catalog just to marvel over the models’ famously dewy glow? Thanks to RMS Beauty, the brand behind the retailer’s envy-inducing makeup looks, the same flawless finish can be found at your fingertips.

Founded by celebrity makeup artist Rose-Marie Swift, RMS, preferred by top models like Miranda Kerr, Gisele Bundchen, and Candice Swanepoel, has quickly garnered a cult following—and with the brand’s all-natural philosophy, pretty palettes, and user-friendly products (almost everything is designed around finger application), it’s easy to see why.

On a mission to eliminate exposure to harmful chemicals often found in everyday cosmetics, RMS separates from the pack, using only raw, organic ingredients, including coconut oil, shea butter, and rosemary extract, to effectively nourish the skin from the inside out.

Among the brand’s bestselling items are Living Luminizer ($38; rmsbeauty.com), perfect for uncovering J. Crew's aforementioned skin secret, and Lip2Cheek ($36; rmsbeauty.com), a hydrating lip and cheek combo, available in seven flattering stains. Ready to get addicted? Shop the full line at RMSbeauty.com.

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