Reese Witherspoon shared new details about her highly anticipated new lifestyle brand, Draper James, and it all sounds delightful.
In an interview with parenting site Cricket's Circle, the Tennessee native provided some fun facts about her upcoming multi-channel lifestyle brand that will include an online store. "I love all the Southern traditions that I grew up with," she told the site. "My grandmother instilled in me a love for dressing up and hosting family. She surrounded herself with colorful flowers and beautiful things. I wanted to bring all these ideas to a retail experience—it’s my way of giving back to the place I love the most."
With those as sources of inspiration, the site's offerings will be available for purchase. "We will sell products made in the South by local artisans who are sharing their own traditions (think looming blankets, casting silver, and denim)," Witherspoon said.
The Oscar nominee for Wild said Draper James, which is reportedly a combination of her grandparents’ names, will launch in May. "I can’t wait for people to see it because I have had so much fun working on it!" she told Cricket's Circle.
The retail section is expected to include bed and bath items, lingerie, handbags, home goods, fragrance and cosmetics, furniture, swimwear, stationary, baby gear, and storage containers. If anything on her new site gives us more insight into her charming style, we are all for it!