With tons of labels rolling out unique, multimedia ad campaigns for the Fall 2010 season—Alexander Wang, we're talking to you—Polo Ralph Lauren gets the award for most original, debuting their Fall 2010 children's collection through an interactive online storybook, "The RL Gang." The story itself, narrated by Harry Connick Jr., revolves around eight kids as they embark on their first day back to school—in head-to-toe Polo, naturally. Readers can click-to-buy any of the character's outfits and shop in the virtual closet for additional options. Charitable bonus: 15% of the sales this month with be donated to the Ellis Marsalis Center for Music in The Musician's Village. And if your little ones are smitten with the online adventure, you can order a hard copy through tikatok.com. Watch the storybook now!