Last month Balmain unveiled its spring 2014 ad campaign starring Rihanna, and now they're taking you behind the scenes of the fashion shoot! Seemingly a match made in fashion heaven, this inside look only makes us love the pairing more. In the video (above), Olivier Rousteing, Balmain's Creative Director, reveals that the "Diamonds" singer inspired his spring 2014 collection. "She's powerful—she knows how to mix beauty. She's boyish, she's strong... She's the new icon," Rousteing states of Rihanna. The ads were shot by Inez van Lamsweerde and Vinoodh Matadin and styled by Mel Ottenberg (Rihanna's personal stylist) at Pier 59 Studios in New York City. (You can see the ads here) In our opinion, the songstress has never looked better!
"Balmain has been a brand that I've loved for so long," Rihanna said while expressing her excitement over being able to work with them. The sentiment is certainly shared by Balmain, who has nothing but praise for the singer and fashion icon. “Dreams do come true... When the woman that inspires you wears your creations, your vision feels complete," Rousteing affirmed. "Not compromising, fresh, modern, the icon of my generation, Rihanna embodies my vision of Balmain in this new campaign. In front of the camera, she makes you feel like she is the only girl in the world."