Now here's a supportive couple if we've ever seen one. To help launch his wife Jillian Dempsey's new Lid Tints, Patrick Dempsey took one for the team and let the makeup artist apply the product on him in a 15-second Instagram video. "I'm not a makeup guy but I'm proud of my wife's innovative product, Lid Tints for eyes," he wrote. The products can be used in a few different ways—they're gorgeous worn solo and provide a sheer wash of color, or can be used underneath a layer of eye shadow. We also love to dab a small amount over the top of a powder or cream hue to give it extra dimension, though we can't really compete with how flawless that tawny Bronze hue ($28; jilliandempsey.com) looks on Patrick. Check out the video below.