Tullio M. Puglia/Getty
InStyle Staff
Jun 25, 2013 @ 11:10 am

You can’t sniff him through this picture, but we’re pretty sure James Franco smelled really good when this shot was taken. That’s because the actor/director/student extraordinaire spritzed on Gucci’s newest men’s scent, Made to Measure, for the launch of the new fragrance in Milan, Italy with Gucci creative director Frida Giannini. The cologne, a spicy oriental blend, is named after the company's made-to-measure customized suit service. Shop it for the man in your life at Macy's in mid-July.

Click to see more of last night's parties.

MORE:• Learn About Franco's Movie About Gucci• Gucci and Salma Hayek Team for Charity• Why InStyle Loved Gucci’s Fall Lineup

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