The Now, L.A’s newest wellness destination, takes serenity to a whole new level. The Tulum, Mexico-inspired haven offers nine massage treatments, all with a focus on disconnecting from the outside world. If you’re visiting L.A., try the recharging Traveller massage, a deep tissue session that balances energy, enhances quality of sleep, and totally refreshes. There’s also The Healer, which aims to reduce anxiety; The Stretch, for athletes; and The Glow, for expecting mothers. Our fave? The spa's signature Swedish-style massage (called The Now, of course), which relieves stress and improves circulation. If you really want to bliss out, kick your treatment up a notch by adding calming aromatherapy and a hydrating eye mask.
But the best part of The Now may be that it offers its luxury services at affordable prices—so you don’t have to skip out on brunch at Trois Familia or a cute new number at Reservoir. All treatments are priced flat at $35 for 25 minutes, $60 for 55 minutes, and $85 for 85 minutes. Booking online is easy, but if you need to unwind in a pinch (hey, shopping gets stressful), walk-ins are welcome as well.
Bonus: You’ll want to Instagram the heck out of your good vibes. The Now’s interior draws inspiration from the Coqui Coqui hotel in Mexico, with cacti, plush Moroccan shag rugs, natural wood, cream linens, and black leather lounge chairs. If it weren’t a massage parlor, we’d move right in.
The Now; 7611 Beverly Blvd.; 323-746-5525; thenowmassage.com