When actress and philanthropist Nikki Reed agreed to collaborate with Freedom of Animals on a cruelty-free bag line made of sustainable materials, she wanted to create a product that felt “inclusive rather than exclusive.” She hoped people would love the pieces, regardless of their stance on animal cruelty or environmental issues.
“I didn’t want to create anything that makes people feel like they are consciously making a decision,” Reed said. “Although, I love that people want to stand behind the message, I also think that the only way to do that is to create something that people love unanimously.”
Reed and Freedom of Animals founder and designer Morgan Bogle spoke to InStyle prior to their fall 2015 capsule collection trunk show at Bloomingdale’s SoHo in New York on Saturday. The pair, who were connected through a mutual friend, explained how their shared love of sustainability and conservation brought them together to create the line.
“Working with animals and my passion for saving animals or, you know, my passion for spreading awareness around certain animal rights issues is something I am very vocal about, as Morgan knows,” Reed said. “So, for her to approach me of all people to create this line was very intentional.”
While she is well versed in animal advocacy, the actress admits that she's still relatively new to the world of sustainable and ethical cruelty-free fashion.
“I’m going to be completely honest ... I think that transparency is a quality of mine that is pretty undeniable,” Reed joked. “I obviously love the idea of sustainable fashion, ethical fashion. But, until I started talking with Morgan about this, I didn’t realize how much it meant to my heart and my soul.”
In addition to being sustainable and made of 100 percent recycled plastic, the bags are also incredibly stylish. Debuting three new styles—the circular–shaped cross-body "Boromo" bag ($360; freedomofanimals.com), the "Sohalia" belt bag that can double as a fanny pack or clutch ($280; freedomofanimals.com), and the "Nikki" bucket bag with fringe detailing ($380; freedomofanimals.com)—Reed said she adores the new designs because each can easily “go from day to night in a hot second.”
“Design-wise, we just wanted to create things that didn’t feel exclusive. We wanted anyone to be able to wear them—whether you are a mom or a little hipster fashionista running around New York City,” Reed said.
See the new fall 2015 capsule collection by Nikki Reed x Freedom of Animals below and shop them at at freedomofanimals.com: