If you were one of the many people moved by Always’s #LikeAGirl campaign, get ready to pull out the tissues once again. This week, the brand launched another video to continue the conversation about what it means to do something “like a girl.” As we saw in the first video, when the phrase is used as an insult it can have a devastating impact on a girl’s self-confidence. However, that’s all starting to change.
In the new installment, titled “Stronger Together,” we see girls around the world who are already changing its meaning through their actions and confidence. One of those inspiring girls featured in the video is none other than Olympic ice hockey player Hilary Knight. As one of the best women’s ice hockey players in the world, she’s already rewriting the rules about what it means to be a women’s athlete—she’s the first woman to practice with the NHL, after all. So, it was a no-brainer for her to join the movement.
As a young girl, she too experienced the harmful effects of the phrase. “I was one of those people who before thought that playing like a girl was not good enough. I wanted to play like a boy,” Knight tells InStyle. “Seeing the video was amazing because it totally changed the way that I now view the phrase like a girl. If I had something like this when I was growing up, it would’ve been extremely instrumental to my development during my pubescent years.”
Knowing how tough it is to be in a field that’s dominated by men, Knight tries to set an example for her young fans on social media. “I pride myself on being extremely accessible and being a strong advocate for an active and healthy lifestyle, really going with what you have,” she says. In fact, before the Olympic Games in Sochi, Knight posted a picture of a scale showing that she was 180 pounds. “All of my followers were like holy crap she just posted a picture of 180 pounds, and she’s proud of it!” Knight recounts. “It’s not something that people stereotypically would identify with being proud of, but [ice hockey players] are powerful women. We’re confident. We’re extremely intelligent role models in the community, and here I am 180 pounds and I’m proud of it, and I’m going to run with it.”
This type of positivity and confidence that Knight embodies is definitely catching on, and the latest Always video is proof. Watch it below, and join the movement by using the hashtag #LikeAGirl.