Beauty

The New Drugstore Beauty Brand You'll Want to Stock Up On

The New Drugstore Beauty Brand You'll Want to Stock Up On
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Your local drugstore just got a whole lot brighter! Get to know Colour Prevails, a new beauty line by Nonie Creme, the former founding creative director of Butter London. And while she does know a thing or two about achieving a gorgeous manicure, we can promise you this isn't just another nail polish collection. In fact, the growing range features products for nails, lips, eyes, and skin, with a hair category soon to follow. Best of all? You won’t find anything for more than $20.

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While wallet-friendly options are always exciting, what truly sets these products apart is the pretty packaging, which, believe it or not, is more than just for show. The nail lacquers ($8) and shimmer eye shadows ($10) come with “precision painter” handles, ergonomically designed to make application a breeze, even for a beginner.

The inspiration behind the genius idea may also surprise you: her daughter's Play-Do. "I'm not an engineer. I literally played with these huge lumps of Play-Do until I found [a handle] I liked and then I sent it to our product development team," Creme tells InStyle at the brand's official launch. "If I can guarantee you can paint better and I can make it look pretty, and I can sell it for $8, done. Now you officially need another red nail polish."

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Other standout items include the Lash Ombre Mascara ($13; walgreens.com) that will instantly enhance your eye color, as well as the Classic Lipstick/Lip Gloss Duo ($14; walgreens.com), which allows users to swipe on a bold hue without having to commit. Ready to shop? Head to Walgreens or drugstore.com now to see the full line.

RELATED: 3 Ways to Make Your Nails Dry Faster
 
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