Looks like the queen bee just might have some competition from the new girl at school all over again. It's hard to find a product that doesn't boast an argan oil-infusion these days, and recently, its marula-based counterpart has also been getting major play in the beauty world. Marula oil includes 60% more antioxidants than argan, and is jam-packed with omega fatty acids that your skin and hair will literally drink in. Products like Marula Pure Face Oil ($78; sephora.com) and the MarulaOil Rare Oil Treatment ($40; raremarula.com for locations) have the nourishing liquid concentrated in its purest forms, while hair brands like Carol's Daughter tapped into its abilities to formulate ultra-hydrating leave in treatments ($22; carolsdaughter.com).
Thanks to marula oil-infused cosmetics, like The Body Shop's Moisture Foundation ($22; thebodyshop-usa.com), Ciate's Marula Cuticle Oil ($19; sephora.com), and Eve Snow's nail lacquer ($16; net-a-porter.com), the ingredient is also making its way to your makeup bag. Just like argan oil, marula also has a philanthropic aspect involved. Because the oil is cold-pressed by women's cooperatives in central and southern Africa, The Body Shop among many other brands provide the women a source of income in a fair-trade program. The Body Shop in particular works with the Eudafano Women's Cooperative in northern Namibia. The factory is run by 5,000 women, who are able to build entrepreneurial skills and a higher status in their communities while getting paid a steady salary. Now that's what we call beautiful.