The Web puts answers to every conundrum at your fingertips, but do you really want to seek fashion and beauty counsel from whoever turns up at the top of the page? In a pioneering collaboration with Google, we quizzed the non-virtual pros for answers on the Internet’s most-searched style stumpers.
You've found your choice box of color, but getting salon-quality results from a drugstore kit requires more than just slathering on dye. Try these tricks from Oscar Blandi salon's lead colorist, Kyle White, to elevate your do.
Make a Subtle Start
As a home-salon newbie, opt to go only one or two shades darker, and use a semipermanent dye. It will give you a marked result at first, with fewer harsh chemicals, but it will fade over time. And, it's a lot easier to modify if you don't love it.
Experiment with Tools
Don't limit yourself to whatever applicator comes in the box. For highlights, a soft toothbrush works, or test out different-size paintbrushes from an art store. A thin brow brush can also be used.
Avoid Misplaced Color
"Inevitably, when you mix the dye with water, it's going to run a little," White warns. Apply Vaseline to your hairline and ears beforehand so that splattered formula doesn't stain your skin.
Sooth Your Scalp
To prevent that reactive tingly feeling on your scalp, add two packets of Sweet'N Low in with the developer and color. "It works against the pH of the dye to stop the itchiness," White explains. Sweet!
Get the Best Out of the Box
We asked White to recommend his favorite DIY color kits based on simple application and standout results. Here are his top rookie-colorist picks:
1. L'Oréal Paris Superior Preference Mousse Absolue ($15; lorealparisusa.com)
2. John Frieda Precision Foam Colour ($12; drugstore.com)
3. Vidal Sassoon Pro Series London Luxe At-Home Color Kit ($8; drugstore.com)
For expert answers to more commonly googled questions, head to instyle.com/mostgoogled.