Want to know what beauty brands all your friends were searching for on the internet in 2017? Google might be able to help you out with the info. The search engine has released its annual Google Year in Search Data report, and right there next to "top searched people" and "memes" is the most-Googled beauty brands. Shocker—not one KarJenner company made the list.
According to the year's data, the top-searched beauty brand was actually an entire store—Ulta Beauty. Ranking in second place is niche beauty brand BH Cosmetics, while LipSense, the brand all your Facebook friends are selling, came in third. The list speaks volumes to how the beauty industry has changed over the past few years, with an interesting mix of influencer-backed, mass-market, and Instagram-beloved brands all present.
The one brand we weren't shocked to see? Fenty Beauty, in all its greatness, ranked, and that's pretty damn impressive considering it only made its debut in September. Keep scrolling to see the full list, plus what we think you should really buy from each brand.
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1. Ulta Beauty
What to Buy: Just Face It Palette ($16; ulta.com)
2. BH Cosmetics
What to Buy: Metal Rose Brush Set ($23; bhcosmetics.com)
What to Buy: LipSense Liquid Lip Color ($25; senegence.com)
4. Charlotte Tilbury
What to Buy: Matte Revolution Lipstick in Pillowtalk ($34; bergdorfgoodman.com)
5. Milk Makeup
What to Buy: Holographic Stick in Supernova ($28; sephora.com)
6. Benefit Cosmetics
What to Buy: The POREfessional Face Primer ($31; sephora.com)
7. Wet n Wild
What to Buy: Megaliner H2O Proof Liquid Eyeliner ($3; target.com)
8. Fenty Beauty
What to Buy: Pro Filt'r Soft Matte Longwear Foundation ($34; sephora.com)
9. Huda Beauty
What to Buy: #FauxFilter Foundation ($40; sephora.com)
10. Finishing Touch
What to Buy: Flawless Women's Painless Hair Remover ($17; walmart.com)