Gemma Ward Is Back With Her Modeling A-Game in this Stunning Free People Campaign 

Gemma Ward Is Back With Her Modeling A-Game in this Stunning Free People Campaign 
Greg Kadel
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Looking at Aussie model Gemma Ward's latest shots from her Free People campaign, you would never know that she took time off from modeling, let alone a five-year break. The wide-eyed model recently told Vogue Australia: “I could write a book about how people on the street, family and friends interacted with me during that time, the certain things they said to me…it blows your mind what people say.”

Now it seems she’s showing all of the naysayers: The 28-year-old looks like an indie goddess in the photos the brand released this week sporting the label’s signature off-the-shoulder tops, embroidered sundresses, and flirty maxis in the Blue Mountains of New South Wales. Whether it’s hiking up her floral skirt to show off her toned gams, lacing up her espadrilles, or posing on a tree stump, Ward's innocent and laid-back attitude lends itself nicely to the boho American label’s effortless style. There’s no denying this girl’s a natural, in Free People’s campaign, and beyond.

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Greg Kadel

Greg Kadel

Greg Kadel

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