For several seasons now Marc Jacobs has forsaken the more traditional fashion campaign that primarily stars of-the-moment top models in favor of ads that feature notables from all walks of life, each with a distinct story to tell. His fall 2016 portfolio is no different and the results are once again stunning.
On Tuesday Jacobs revealed one such star of his latest campaign: the indelible Missy Elliott. “I am in continued awe of Missy’s ability to push the boundaries of the style of music both to the eye and to the ear,” he wrote on Instagram of his adoration for the rapper. He also explained that her jams continuously inspire him and his team in the studio. “It was a dream of mine to work with her and I’m happy to share this portrait by David Sims for our fall ’16 campaign.”
In addition to Elliott, the designer selected veteran actress Sissy Spacek, 66, based on her "hauntingly disturbing portrayal of the pale, fragile, strawberry girl, Carrie White, in the film, Carrie," which he first saw at age 13. "I was all-consumed and mesmerized by her ability to bring a character to life in such a way that, for me, was very profound," he explained. "The life she brings to all the characters she has portrayed as an artist is ever expanding, evolving and inspiring."
SISSY, Gentle Heroine I was thirteen years old when I first saw Sissy Spacek’s hauntingly disturbing portrayal of the pale, fragile, strawberry girl, Carrie White, in the film, Carrie. I was all-consumed and mesmerized by her ability to bring a character to life in such a way that, for me, was very profound. Sissy’s character (that type of girl) is a reoccurring artistic reference in my work. The life she brings to all the characters she has portrayed as an artist is ever expanding, evolving and inspiring. I am so pleased to share this stunning portrait of Sissy by David Sims for our Fall '16 ad campaign.
Other campaign stars include one-time in-real-life couple John and Carlos, who showcase pieces from the women’s collection, a group of up-and-coming young models, and British singer-songwriter Genesis P-Orridge.
John and Carlos, Youth After randomly reading a direct message via Instagram from a Jarlos420, I was immediately reminded of when John was cast for a Marc by Marc men’s fashion show some years ago. Given the timing of the message and the upcoming ad shoot, it felt instinctively right to ask if they (the, then couple) would consider being a part of our Fall ’16 ad campaign. John and Carlos agreed to be photographed together – here dressed in our Women’s Collection. This hauntingly beautiful image by David Sims and styled by Katie Grand was inspired in part by Jean Genet’s, Querelle de Brest and a nod to late legendary artists, Lou Reed and Robert Mapplethorpe.
The Girls, Beauty Each season Anita Bitton and Katie Grand see hundreds of models during the casting process for the fashion show. And with each season, there is always a group of young women who seem to effortlessly breathe a unique quality of life into the clothes, as if born from the original sketch on paper. These women literally inspire us to dress them and tell the story of the season as it carries from the fashion show to the studio. The seductiveness, arresting beauty and poignancy in this photograph by David Sims and styled by Katie Grand is forever a reminder of all that came to life during the creation of the Fall ’16 collection.
In a continuing series of portraits for our Fall 2016 ad campaign, the individuals in these photographs represent a collective embodiment of love, honesty, integrity, courage, strength, curiosity and inspiration. Together, as one story, this collection is a reminder to question and challenge normal and to continue exploring and pushing boundaries. To quote Lana Wachowski, “I am suspicious of everything connected to that word [normal]. It is, to my thinking, a politically correct euphemism for obedience and conformity.” GENESIS P-ORRIDGE, Unconditional Love Through music, poetry and art, Genesis continues to explore, shape shift and define what it means to give love, be loved and live love. For me, Genesis is a sort of come-to-life definition of realness and authenticity and how being lost in an experience or new idea can result in growth and evolution. @pandrogyne Photographed by David Sims and styled by Katie Grand.
“The individuals in these photographs represent a collective embodiment of love, honesty, integrity, courage, strength, curiosity, and inspiration,” Jacobs said of his inspiration for the project. “Together, as one story, this collection is a reminder to question and challenge normal and to continue exploring and pushing boundaries."