With the launch of his first-ever fragrance, Michael Bublé can officially add master perfumer to his extensive list of talents—but the project almost didn't happen. "My initial reaction when I was approached to do a fragrance around 12 to 15 years ago was no," he tells InStyle exclusively. "I was apprehensive at first, but the more I found out and learned about the science behind creating a fragrance, the more interested I became." Years later, By Invitation ($70 for a two-piece set; hsn.com) has come to fruition, and it's just as smooth and soulful as Bublé's own voice. The star was super-involved in the creative process, from the individual notes to the bottle design, and his wife even got in on the fun. "I wanted people to fall in love with the scent, so we spent a lot of time and effort in developing it," he says. "I brought it home to my wife, and she loved it, which was a really big deal for me—I knew if she didn't like it, she'd be brutally honest with me." Considering that his wife also used fragrance bottles to decorate her vanity, making sure the exterior of By Invitation made the cut was equally-important.
Bublé incorporated notes like rose, sandalwood, patchouli, and vanilla into the mix, and used elements he liked from his favorite fragrance, Diptyque's Tam Dao, as a reference point. It's a rich, unisex scent that exudes luxury, but many years of experimenting with Calvin Klein's Obsession and Joop were what lead to this point. "I wore probably half a bottle of each every day. I was 15 years old thinking I was the coolest guy on the planet, but I probably left the whole school smelling like that," he says. "Even now, it's funny because I smell those fragrances and it takes me right back to high school." The ties between scent and memory remain strong for the star, with The Body Shop's White Musk holding a particularly special place in his heart. "My grandma was this young, really hip grandmother, and she loved White Musk. When I was a kid, I would save up money for presents, and every Christmas, I would buy her a little bottle of White Musk," he continues. "I lost her last year and we had a beautiful life together, but memory is a strange thing and it keeps people alive. Every time I smell White Musk, I think of her, and it gives me nothing but happy thoughts." Not unlike each one of his hits, there's no doubt that his fans will associate particular memories with his scent, and Bublé hopes they'll all be good ones. "I honestly hope the fragrance gives them happiness, brings them joy, and makes them feel sexy and secure," he adds. "Listen, the world is a crazy, scary place, and I love the fact that I get to be a small part of taking people away from all the craziness." The feeling is definitely mutual, Michael.