Imagine being able to buy Audrey Hepburn's LBD from Breakfast at Tiffany's immediately after seeing the movie. Or Carey Mulligan's fabulous '20s frocks from The Great Gatsby. Or even Jennifer Lawrence's practical-yet-chic leather jacket from The Hunger Games (plus useful bow-and-arrow accessory).
Clothing from past movies may remain unavailable, but moving into the future, viewers may be able to go online and order any items that strike their fancy. That, at any rate, is the concept that Kingsman: The Secret Service, the story of a top secret spy organization headed by a dapper Colin Firth, is pioneering. Director Matthew Vaughn and costume designer Ariane Phillips have partnered with net-a-porter.com to make the traditional British men’s tailoring and accessories worn in the film by Colin Firth available through Mr. Porter, the site's men's division.
Shoppers can choose among some 60 items created for the film, including beautifully-tailored Savile Row-type suits, leather accessories by Swaine Adeney Brigg, and a "siren suit" (a jumpsuit originally designed to provide warmth for gentlemen taking refuge in air raid shelters from the bombs crashing down on London during World War II.) So far this menswear-oriented film may be the first to explore this concept, but it probably won't be the last.