She may have once been all about that bass—no treble, to be clear—but now Grammy-award winning artist Meghan Trainor is all about her Skechers. The recently turned redhead has teamed up with the beloved accessories brand to be the face of its Skechers Originals retro sneaker collection campaign.
Like the colorful, sparkly, floral, bold, and multi-paneled shoes the brand has known to dish out since its inception, Trainor lends her bubbly personality to the camera, posing in a metallic silver jacket with a billowy black top, matching tights, and a pair of sneakers that prove she’s always ready to shimmy and hit the dance floor in the behind-the-scenes shots above and below.
In addition, the singer is also set to star in a groovy TV commercial airing next week. From the looks of the images, the colorful video is sure to be one to stay in our minds. After all, it’ll feature “No,” the first single off of Trainor’s sophomore album Thank You, set for a May 13 release.
“I can’t wait to travel the world and see my face in Skechers stores—it still blows my mind! It’s an honor and dream to work with a big brand like Skechers,” she said in a statement. “For my new album I wanted to change it up with a different sound and a fresh new look, including my red hair transformation. I think it takes confidence to take risks and be original. Skechers has truly embraced this message in the new #MTrainSkechers campaign and I can’t wait for my fans to see it!”
It appears that Trainor will continue to spread positive messages of encouragement, too. After all, she did so during her 2016 Grammys acceptance speech for Best New Artist. “Just do it. Keep doing it. Every day write a song. When you have 200, write 500. When you have 500, write 1,000. And don’t stop writing until you get to where you want to be. I wrote a song two days ago. Keep going,” she told Hollywood-bound hopefuls.
Dream on, Meghan.